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About Bella & Co.
Your Pet Isn't Failing. Their Pad Is.
You think to yourself, "We’ve been practicing this. Why are they regressing?" For decades, the pet industry has told us that when this happens, it's a training issue. They tell you to be more patient. They tell you to buy a massive, oversized pad that takes up half your room. But here is the secret the industry doesn't want to admit: Your dog isn't failing. The product is.
Dogs naturally want to avoid stepping in their own mess. When they approach a standard pee pad, instinct draws them to the outer edge. But traditional pads have a fatal flaw: a wide, non-absorbent plastic border. When your dog goes on that edge, doing exactly what they were trained to do, the liquid simply rolls off and ruins your floor.
It doesn't matter if you buy a 12x12 pad or a 24x38 pad. Bigger isn't better if the design is fundamentally flawed. You are left paying the price in ruined floors, lost security deposits, and unnecessary stress.
At Bella & Co., we realized we had to stop blaming our pets and start fixing the product. That’s why we invented the FloorMate, an engineered containment system designed for the reality of how dogs actually behave. Combined with our ultra-absorbent, eco-conscious PeePads, we've finally eliminated the dreaded "edge runoff."
It's time to stop the blame game, protect your home, and get back to loving your pet. And we're here every step of the way!
Meet the Founder
I've been rescuing animals since I was a kid, taking in my first stray cat when I was 8 years old. He lived with us for the next 18 years. Since then, I have not stopped. I’ve rescued cats, dogs, turtles, fish and even hermit crabs. I currently have four fur babies that have all been rescued. I have two cats one found in a dumpster at 4 weeks old, one from a shelter and two dogs. Elliot, a Pit Husky mix was found on the street in Mississippi and Bella, My 4lb teacup longhaired Chihuahua, who was found in hoarding situation in Tennessee. Giving abandoned or aging pets a second chance isn’t just something I do — at my core, it’s who I am.
Over the years, my home has been filled with love, wagging tails, lots of snuggles and — unfortunately — accidents on the floor. Bella, is currently 18 and in chronic kidney failure. And like lots of pups, is having difficulty peeing on the absorbable portion of the pee pads. She often is peeing adjacent to the pee pad, or on the colored non absorbable lining and the urine runs off onto the floor and worse yet, sneaks underneath the pee pad. You might be noticing a pattern too in your own pets. They struggle to make it onto standard pee pads. Regardless of why you utilize pee pads, whether due to your living situation apartment, city or boat dwellers, or young and potty training, mobility issues, failing vision, or cognitive decline, the result is the same — a mess on the floor and discomfort for them and a whole lot of frustration for us. We knew we had to solve this problem.
- Nadine Oliveri, Founder of Bella & Co.